Visibility Audit · Free Toolkit

Enter a URL — get Google’s real-user performance data

On submit we call the official Google PageSpeed Insights API and show your site’s Core Web Vitals from real Chrome users (LCP / INP / CLS), plus the mobile / desktop lab performance score — the same numbers you’d see at pagespeed.web.dev. We also pre-fill 30+ free third-party tools so you can go deeper. Everything runs across 30+ free tools to help you dig into your site.

Live audit results (run in your browser)

Google DoH + native browser APIs · no data uploaded

Domain / host—

HTTPS / TLS—

DNS A record—

Site favicon—

0 of 4 · Basic health checks passed 0%

Open 5 core tools in one click: Tools open in new tabs. If your browser blocks popups, allow popups for "looo.ai".

Six dimensions · real third-party tools

Browse by dimension — click to jump to the tool

All tools are official free versions from the listed organizations. Tools that accept a URL via query parameter are tagged "Auto fill"; those that don't are tagged "Manual paste".

SEO · Search Engine Optimization

Audit titles, descriptions, Core Web Vitals, structured data, mobile-friendliness, HTML validity and indexability.

Google PageSpeed Insights

Google's official Lighthouse report: Performance, SEO, Accessibility, Best Practices.

Open PageSpeed Insights ↗Auto fill

Google Rich Results Test

Check whether the page exposes Google-supported structured data (FAQ, Product, How-to…).

Open Rich Results Test ↗Auto fill

Schema.org Validator

Co-maintained by Schema.org and Google — validates JSON-LD / Microdata / RDFa.

Open Schema Validator ↗Auto fill

W3C HTML Validator

Confirms HTML semantics are valid — indirectly affects crawl quality and accessibility.

Open W3C Validator ↗Auto fill

Google "site:" indexing

Inspect how many pages Google has indexed for your domain — spot mirrors or anomalies.

View Google indexing ↗Auto fill

Bing Webmaster Tools

Microsoft's official SEO console: crawl diagnostics, query performance, backlinks, IndexNow.

Open Bing Webmaster ↗Login required

robots.txt direct view

Open your domain's robots.txt — confirm you're not blocking crawlers by mistake.

Open robots.txt ↗Auto fill

Sitemap.xml direct view

Open your sitemap.xml — verify it's reachable and well-formed.

Open sitemap.xml ↗Auto fill

GEO · Generative Engine Optimization

Check whether AI search engines (Perplexity, Bing Copilot, Google AI Overviews) actually cite your site.

Perplexity citation search

Search Perplexity to see whether your domain is cited as a source.

Search on Perplexity ↗Auto fill

Microsoft Copilot

Check if Bing Copilot cites your site when answering questions.

Ask Copilot ↗Auto fill

Google AI Overviews trigger

Search "what is" or "how to" plus your brand on Google to see whether an AI Overview generates.

Trigger AI Overview ↗Auto fill

Schema structured-data validator

JSON-LD completeness is the core of GEO. Reuses the Schema.org Validator above.

Open Schema Validator ↗Auto fill

JSON-LD Playground

Schema.org's official JSON-LD editor/visualizer for debugging structured data.

Open JSON-LD Playground ↗Manual paste

Trustpilot review search

AI engines weigh E-E-A-T "Trust" signals — see whether your brand has public reviews.

Search on Trustpilot ↗Auto fill

ADA · Accessibility

Mapped to WCAG 2.1 AA: contrast, alt text, keyboard reach, ARIA, form usability.

WAVE Web Accessibility

WebAIM's authoritative free ADA scanner — lists every violation element-by-element.

Open WAVE ↗Auto fill

WebAIM Contrast Checker

WCAG color-contrast calculator — paste foreground/background and get AA/AAA verdict.

Open Contrast Checker ↗Manual paste

Google Lighthouse Accessibility

The Accessibility section of the PageSpeed report — overlaps heavily with WCAG checks.

View Lighthouse A11y ↗Auto fill

Deque axe DevTools

Chrome / Firefox extension — the industry-standard automated accessibility engine.

Install axe DevTools ↗Browser extension

TPGi ARC Toolkit

Free browser extension from TPGi (Vispero) — focused on WCAG 2.1 / 2.2.

Learn about ARC Toolkit ↗Browser extension

UI · Visual & responsive

Mobile layout, cross-device rendering, type legibility, and the visual side of Core Web Vitals.

PageSpeed Mobile report

Lighthouse mobile emulator — includes CLS, INP, LCP visual-stability metrics.

View PageSpeed Mobile ↗Auto fill

Responsive Design Checker

Free online tool that emulates phones / tablets / desktops at many sizes.

Open Responsive Checker ↗Manual paste

Chrome DevTools device mode

Press F12 on any page and toggle the device toolbar to emulate common screen sizes.

View documentation ↗Built-in

W3C CSS Validator

Validates CSS syntax to prevent rendering quirks that break the UI.

Open CSS Validator ↗Auto fill

Wayback Machine

Browse historical snapshots of your page to compare visual before/after.

Open Wayback ↗Auto fill

Google Business visibility

Audit GBP info, branded search, map indexing and local pack results.

Google Business Profile dashboard

Google's official business-info console (formerly Google My Business).

Open GBP dashboard ↗Login required

Google Maps brand search

Look up your brand on Google Maps — confirm the profile exists and is claimed.

Search on Maps ↗Auto fill

Google brand search

Search your domain directly to inspect the Google knowledge panel and business card.

Brand search on Google ↗Auto fill

BrightLocal local search

Free local-SERP checker — supports specifying city and keyword for a simulated search.

Open BrightLocal ↗Manual input

Whitespark citation finder

Discover where your business is listed (Yelp, Yellow Pages, etc.) to fix NAP consistency.

Open Whitespark ↗Manual input

Multi-platform · search / social / infrastructure

Search engines, review platforms, tech-stack analysis, security headers, domain info.

Bing indexing

Microsoft's search engine — use the site: operator to inspect index coverage.

Search on Bing ↗Auto fill

DuckDuckGo indexing

Privacy-focused engine — site: query for DDG's index.

Search on DuckDuckGo ↗Auto fill

Yandex indexing

Russia's leading search engine — covers Eurasia audiences.

Search on Yandex ↗Auto fill

Yelp business search

The largest North-American review platform — verify whether your brand has a profile.

Search on Yelp ↗Auto fill

BuiltWith tech stack

Analyse the CMS, ad system, analytics, fonts and other tech your site uses.

Search on BuiltWith ↗Auto fill

SecurityHeaders.com

Maintained by Scott Helme — audits HTTP security response headers (CSP, HSTS…).

Open SecurityHeaders ↗Auto fill

Qualys SSL Labs

Authoritative SSL/TLS scoring tool — outputs A+ through F security grades.

Open SSL Labs ↗Auto fill

DNS Checker

Query your DNS from multiple global nodes — locate regional DNS failures.

Open DNS Checker ↗Auto fill

Whois lookup

Check registration date, registrar and expiration to avoid losing the domain.

Lookup on Whois ↗Auto fill

How to use

About this Toolkit

Free aggregator, no signup. All audits run on the listed third-party servers. Looo AI only:

Reads the URL you type, runs basic validation (HTTPS, format, domain extraction).
URL-encodes it and pre-fills the query parameters on each tool's link so you skip a copy-paste.
Direct-links to your public resources like robots.txt and sitemap.xml.

Looo AI stores nothing. All logic runs in your browser; every tool button is a plain link to the third-party site that you can inspect by right-clicking.

Tag legend:

Auto fill — your URL is appended as a query parameter the destination tool recognizes.
Manual paste — the third-party tool has no pre-fill parameter; paste after opening.
Browser extension — the tool ships as a browser extension to install.
Login required — official console that requires your own account.

Want all of this consolidated into a single prioritized report? See pricing for Looo AI's unified dashboard.

Turn scattered tool outputs into one actionable list

The Looo AI dashboard (in development) will call these tools in parallel and translate the results into a business-language backlog.

See full plans FAQ