Page metadata
Title length, keyword distribution, meta description, canonical, Open Graph, Twitter Card, hreflang — validity, duplicates and length checks.
SEO Audit
Make search engines find, understand and recommend you
Aligned with Google's scoring, we audit 40+ critical SEO signals — from basic metadata to Core Web Vitals to structured data and indexability — in one pass.
What we audit
From metadata to authority — every signal in one sweep
Looo AI consolidates Google and leading third-party metrics into a single report.
Structured data
Validates JSON-LD, Microdata and RDFa. Identifies Organization, LocalBusiness, Product, FAQ, Breadcrumb opportunities.
Core Web Vitals
LCP, CLS, INP, TBT, FCP cross-referenced with field data to pinpoint slow scripts, fonts and images.
Crawlability & indexing
robots.txt, sitemap, XML structure, noindex/canonical conflicts, orphaned pages, link depth and HTTP status codes.
Content & keywords
Semantic density, keyword coverage, anchor text, word-count distribution, duplication, readability.
Authority & links
Backlink quality, referring-domain diversity, branded-search volume, news and social mentions — auxiliary trust signals.
Playbook
How to lift an SEO score from 60 to 90+
All six recommendations below are based on public Google documentation and Lighthouse scoring rules — apply them on most sites this week.
1One compliant metadata block per page
Unique <title> (50–60 chars) and <meta description> (150–160 chars), plus <link rel="canonical"> and og:title/og:description/og:image for social previews.
2Fill in structured data
Add Organization to the home, LocalBusiness to store pages, Product, FAQPage, BreadcrumbList. Validate with Rich Results Test.
3Push Core Web Vitals into the green
LCP < 2.5s (compress hero, add fetchpriority="high"); CLS < 0.1 (every image gets width/height); INP < 200ms (cut first-paint JS).
4Fix crawlability
No accidental disallow in robots.txt; submit a complete sitemap.xml; remove orphans; unify www/apex with 301; force HTTPS site-wide.
5Write topic clusters, not isolated posts
One pillar article + 5–10 related pieces, linked with descriptive anchor text. Helpful Content and AI citations both weight this structure more.
6Stack brand signals
Drive branded queries (social, PR, partnerships); claim the knowledge graph (Wikidata / company wiki); collect real reviews (Trustpilot, Yelp, Google). E-E-A-T “Authoritativeness” is built brick by brick.
Builder picks · objective
Which platforms are SEO-friendly?
Looo AI is platform-neutral. Below are mainstream options by use case so you can choose by team size and content workflow.
Maximum SEO control
WordPress.org + Yoast/Rank Math
Mature plugins, fully customizable fields, deep Schema and robots control.
Strengths: Biggest ecosystem, portable content, total control.
Watch: You own hosting; theme choice directly affects Core Web Vitals.
Design + SEO balance
Webflow
Clean HTML/CSS output, visual structured-data fields, one-click OG and sitemap.
Strengths: Complete SEO fields, decent Core Web Vitals defaults.
Watch: Mid-to-high pricing, more dev-friendly than designer-friendly.
Designer / brand site
Squarespace
Beautiful templates, built-in SEO settings, limited Schema customization.
Strengths: Fast to ship, visually consistent.
Watch: Complex JSON-LD requires manual injection.
Individual / small business
Wix
Basic SEO settings and AI copy assistant; rich templates.
Strengths: Low learning curve, quick start.
Watch: Pages tend to be heavy — you must enable image compression and lazy loading.
Ecommerce vertical
Shopify
Best practices for ecommerce SEO are built-in (structured product data, auto sitemap).
Strengths: Complete product Schema, consistent CWV.
Watch: URL structure and blog capability are relatively constrained.
Zero-tech fast launch
Tooo.ai
AI-generated static sites with auto JSON-LD, green Core Web Vitals defaults and Lighthouse 90+ across the board.
Strengths: No editor needed, SEO/ADA pass by default.
Watch: Younger platform; advanced CMS and custom templates are still evolving.
Summary: Content-heavy long-term SEO → WordPress. Design + SEO → Webflow. Ecommerce → Shopify. Fast launch → Wix or Tooo.ai. Whatever you pick, run Looo AI afterwards for the full check.
Turn audit findings into a shipped backlog
Open the Free Toolkit and start by gathering the third-party reports yourself.