Frequently asked questions
Quick answers about how Looo AI works, what it scores, and how the free toolkit compares to the paid dashboard.
Is the Free Toolkit really free? Do I need to sign up?
Yes — and no signup. The toolkit at /en/tool opens 30+ trusted free third-party audit tools with your URL pre-filled. We dont store your input or require an account.
How is Looo AI different from PageSpeed Insights?
PageSpeed scores one dimension (performance + Lighthouse). Looo AI consolidates SEO, GEO, ADA, UI, Google Business and multi-platform visibility into one health report with a prioritized fix list.
What does “GEO” mean?
Generative Engine Optimization — making your site readable and citable by AI search engines (Perplexity, ChatGPT Search, Bing Copilot, Google AI Overviews). Its the new SEO layer.
Will Looo AI work if my site is in Chinese, Spanish or another language?
Yes. The audit logic is language-agnostic. The UI ships in Chinese, English and Spanish; reports can be exported in any of those three.
Do you store my URL or audit data?
The Free Toolkit runs entirely in your browser — we never see your URL. The paid dashboard stores only what you authenticate for, and you can delete it anytime.
Can I integrate Looo AI with my dev workflow?
The Team plan offers webhooks (Slack, Discord, custom endpoints) and a JSON API for CI/CD pipelines. Enterprise can ship custom integrations.
How do you build the site builder comparison?
Its based on public Lighthouse / PageSpeed data, official documentation and our hands-on tests. We dont accept payment from any builder to rank higher. See it on the home page.
What languages does the report support?
Chinese, English and Spanish at launch. More languages on the roadmap based on user demand.
How often should I re-audit?
Monthly for stable sites, weekly during active dev. The paid dashboard handles this automatically and shows a score trendline.
Do you offer a free trial of the paid dashboard?
Yes — 14 days, no credit card required. Contact us to start one.